Philosophy of
Pricing
A home priced too high, relative to
the market, takes longer to sell, if it sells at
all.
Maximum attention is
focused on a property for sale during the first
two weeks of a listing. During this time the
greatest number of qualified buyers and agents
will view a property. It is therefore extremely
important to price a property correctly at the
beginning of the marketing process. This requires
an understanding of market conditions and proper
preparation.
The optimal price is the
one that will attract the most buyers relative to
the market. As the price of a home rises, the
number of potential buyers becomes smaller and it
gets fewer showings.
Overpricing deters buyers
from considering your home, delays your sale, and
often results in a lower sales price. It can cost
the seller: Convenience, Time, Opportunities, and
Money.
OWNERS DON’T SET THE SALES
PRICE, AGENTS DON’T SET THE SALES PRICE…BUYERS
DETERMINE THE MARKET PRICE OF PROPERTY.
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